Founded in 2017, Alliance Events was established to raise standards within the UK events and security sector through a professional, welfare-led approach. We are an integrated provider of security, stewarding and crowd management services, delivering safe, well-managed environments across festivals, sporting events, cultural celebrations, public realm activations and educational institutions.
 

With our Head Office in Loughborough, Leicestershire, and our operational base in Hatfield, Hertfordshire, we deploy teams nationwide to support high-profile and large-scale events, as well as universities, local authorities and corporate clients. Our growth has been built on strong operational planning, accredited training through our Alliance Training Academy, sector-recognised compliance standards, and a commitment to safeguarding and positive customer engagement.
 

We pride ourselves on delivering every event with care, attention to detail and professionalism, ensuring our presence enhances the overall experience while maintaining the highest standards of safety and service delivery.

​

1. ​Safety First - The safety of our staff, customers, clients, and infrastructure is everyone’s responsibility and central to all operations. We consider safety in all our actions and never compromise quality for convenience.
    

2. People-Centred - We uphold the welfare of all and promote an equal and inclusive environment. Everyone has a duty of care to one another. We lead with kindness, support our teams, and demonstrate visible leadership.
    

3. Continuous Learning - We learn from experience and mistakes within a no-blame culture. We encourage reporting, take ownership of our development, seek feedback, act on recommendations, and prioritise training.
    

4. Care with Purpose - We show genuine care for colleagues and customers through respect, empathy, compassion, and a harm-reduction approach. Safeguarding is at the forefront of all our work. De-escalation is the priority and restraint is an absolute last resort.
    

5. Collaborative Working - Alternative shorter piece for collaborative working. We work collaboratively with honesty and integrity, partnering effectively, communicating openly, and using our initiative to deliver trusted, creative, and well-considered outcomes within agreed parameters.
    

6. Positive Impact - We aim to reduce environmental impact and recognise that every interaction counts. We enhance the reputation of our projects, add value, and bring out the best in people. We ensure every contact leaves people feeling valued and respected.