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Ever After Garden - Grosvenor Square

  • Writer: Alliance Security Management
    Alliance Security Management
  • Jan 31
  • 2 min read

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From 11th November to 21st December 2024, Grosvenor Square, Mayfair was transformed into a beautiful, illuminated memorial through the return of the Ever After Garden. Now a

cherished London winter tradition, the installation featured over 30,000 glowing white roses

each one dedicated to a lost loved one. The project was created by designer Anya Hindmarch and writer Camilla Morton in memory of their friend, Michael Howells, the garden supports The Royal Marsden Cancer Charity, raising over £1.2 million since its inception.

Open daily and free to enter, the Ever After Garden offered a quiet space of reflection,

remembrance, and community during the festive season.

Given its location in a public park and its popularity with visitors, effective and sensitive

security was crucial to the event’s continued success.

Our Services:

  • Overnight asset protection

  • Static guarding

  • Patrol teams

  • Build and break security support

  • Live event coverage

  • Response to anti-social behaviour

  • Liaison with the royal parks, local authorities & event organisers

Achievements / Challenges:

Operating in a public space: With Grosvenor Square remaining open to the public throughout the event, our teams had to balance visibility with discretion. The proximity to Hyde Park and surrounding nightlife

meant a steady flow of passersby, including some intoxicated or disruptive individuals.

Our overnight patrols regularly engaged with members of the public to deter anti-social

behaviour and ensure the peaceful nature of the installation was preserved.

Preventing vandalism and disruption: While the delicate fittings can be vulnerable, our proactive security presence ensured there

were no major incidents of vandalism during the course of the event. We implemented regular foot patrols and static guarding through the night hours, helping deter unwanted behaviour

and maintain the integrity of the site.

Build and break

From the initial delivery and layout of roses through to the final pack-down, our security

teams supported the site during out-of-hours periods. We provided asset protection,

safeguarded equipment and vehicles, and helped manage access for authorised personnel,

contributing to a smooth and secure project timeline.

Working on the Ever After Garden project was a privilege;

It’s rare to support an event that is not only visually beautiful, but also deeply meaningful to so many. Our teams found it both rewarding and memorable to be involved in something that brought peace and reflection to Londoners during the winter festive season.

We look forward to contributing to more winter-based projects and public installations across London, and continuing to provide reliable, respectful security support to initiatives that make a difference.


The Ever After Garden continues to be a moving and impactful feature of the winter calendar in central London. We are proud to have played our part in its safe delivery—supporting the organisers, protecting the installation, and helping ensure a respectful environment for all

who visited.


Our thanks to the Royal Parks, The Royal Marsden Cancer Charity, and all partners involved.

We look forward to returning for future editions and to taking on more winter work in the

capital.


Hours of Operation

Mon-Fri: 9AM to 5PM

Sat-Sun: Closed

Alliance Events Company number: 10644299

Registered in England and Wales

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Contact Us

Alliance Events Limited
Tel: 02034 885480

Email: admin@alliancemanagementgroup.co.uk

Head Office: Holywell Building, Loughborough University, LE11 3UZ

Registered Office: Azets, Ventura Park Road, Tamworth, England, B78 3HL

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