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  • Writer's pictureAlliance Events

Case Study: Secret Garden Party 2023

Updated: Nov 27, 2023


In 2023, Alliance secured the contract to provide comprehensive security services for the renowned Secret Garden Party. The scope of this partnership encompassed safeguarding the festival's arena, campsites, and main gates, with a deployment of 350 personnel. This case study focuses on the successes and challenges achieved by Alliance during the event, characterised by its collaboration with another security contractor (Pathway), operational innovation, and effective management of low-level crime.


Background


The Secret Garden Party, an annual music and arts festival held in the United Kingdom, has always prioritised several challenges related to event security, particularly concerning safeguarding and low-level crime. These issues necessitate a robust and collaborative approach to ensure the safety and well-being of attendees and performers. The 2023 edition of the festival marked the first deployment of Alliance's new operations unit, designed to provide comprehensive support for security teams on-site.


Services Provided


  • Main gate searches

  • Stages & back of house security

  • Internal & external permitter gates

  • Camp site management & patrol teams

  • Egress Crowd Management

  • Site wide Security Management & Zone Supervisors



Key Achievements

Effective Collaboration:

One of the standout accomplishments at Secret Garden Party 2023 was the extraordinary partnership formed between Alliance and Pathways working on-site. The harmonious collaboration between the two teams not only exceeded expectations but was recognized by the event manager as the best security partnership in the festival's history. A testament to this collaboration was the sight of security staff from different companies dining and socialising together & supporting one another during evictions, fostering a sense of unity and cohesion.


Effective Management of Low-Level Crime:


Historically, as with all major events, the Secret Garden Party has experienced issues related to low-level crime. However, the 2023 event saw a significant improvement in the management and mitigation of these issues, largely due to the coordinated efforts of the two security teams. Their combined expertise and seamless coordination ensured that attendees felt safer, deterring potential criminal activities and creating a secure environment for everyone involved.


Deployment of the New Operations Unit:


Secret Garden Party 2023 served as a testing ground for Alliance's new operations unit, an innovative approach designed to streamline security operations and enhance the welfare of on-site teams. The trailer unit is a 16ft operational based that has been custom designed to serve as a base for our Senior Management Team. The unit provided everything necessary for effective team management, including real-time communication, administration, incident support, welfare, and other essential services. This improved infrastructure allowed security personnel to respond rapidly to emerging situations, ultimately contributing to the event's overall success.


Safeguarding Customers with a Welfare-Driven Approach:


Another significant achievement at Secret Garden Party 2023 was the unwavering commitment of Alliance to safeguarding the festival's attendees through a welfare-driven approach. This strategy prioritized not only physical security but also the overall well-being of customers. With a comprehensive security approach in place, including the collaborative efforts with Pathway, attendees felt secure and cared for throughout the event. This dedication to the safety and well-being of customers enhanced their overall experience and contributed to the event's success. The welfare-driven approach ensured that attendees had access to support, information, and assistance when needed, creating a safer and more enjoyable environment for all.


Conclusion


Alliance's exceptional performance at Secret Garden Party 2023 demonstrates the positive outcomes that can be achieved through effective collaboration, innovative operational strategies, and a commitment to the safety and well-being of all stakeholders. The security provided by Alliance not only met but exceeded the festival's requirements, setting a new standard for future events. This case study showcases the potential for security service providers to make a significant impact when working collaboratively and employing operational support units, ultimately ensuring the safety and enjoyment of festival attendees.

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